Press & Insights
Expert analysis, industry trends, and platform updates from the Exactplay team.

The Future of Real-Time Player Tracking in 2026
How advanced data pipelines are revolutionizing the way operators understand player behavior in real-time. We explore the shift from batch processing to instant insights.

Exactplay Engage: New Multi-Channel Features Released
We are excited to announce a series of updates to our Engage platform, including advanced cross-device tracking and enhanced segmentation tools.

Industry Trends: The Rise of AI-Driven Acquisition
How affiliates are leveraging generative AI to create more personalized user experiences and drive higher conversion rates.

Successfully Navigating New Regulatory Frameworks
A comprehensive guide for operators on maintaining compliance with the latest international gaming regulations while optimizing tracking performance.

Case Study: 40% Increase in Retention with Real-Time Data
Learn how one of our partners used Exactplay Engage to transform their retention strategy by reacting to player triggers in milliseconds.

Optimizing Affiliate Tracking for Mobile-First Audiences
Best practices for ensuring accurate attribution in a fragmented mobile ecosystem where privacy changes are the new norm.